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HI, MY NAME IS

ELENA WEINBERG

LINE PRODUCER | FIRST AD | PRODUCTION COORDINATOR

Elena Weinberg is a Los Angeles-based Line Producer, 1st Assistant Director, and Production Coordinator with over a decade of experience spanning branded content, scripted narrative, and independent features. Known for her sharp logistical mind and creative intuition, Elena brings a calm, solutions-oriented presence to every set.

Elena began her film career in Austin, Texas, where she co-founded the production company TurtleDove Films. There, she produced more than a dozen short films, a web series, and the feature A Room Full of Nothing, which premiered at the Austin Film Festival and was distributed by 1091 Pictures. This early work earned her a reputation for resourceful, high-quality filmmaking and deep collaborative spirit.

After relocating to Los Angeles, Elena spent four years at goodr sunglasses as the lead producer for their in-house content team. In this role, she managed hundreds of commercial and branded shoots—from concept to post-production—leading cross-functional teams and streamlining production workflows for photo and video content in a fast-paced, high-volume environment.

Elena now freelances full-time as a producer and 1st AD, working across both commercial and narrative projects. Her recent credits include collaborations with BET Entertainment, NBCUniversal, Wallybird Productions, Veteran Made Productions, and a range of emerging indie directors. In addition to her production work, she is developing her first feature screenplay and remains actively involved in the filmmaking community as a script reader, festival screener for SXSW and Cucalorus, and event manager for the ATX TV Festival.

Whether running a branded campaign or supporting an indie film from the ground up, Elena brings clarity, efficiency, and heart to every production.
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WHAT I DO

DISCIPLINES

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LINE PRODUCER / UPM

The operational core of production, responsible for turning creative ideas into fully realized production plans. Hire crew, manage vendor relationships, handle payroll, and coordinate all logistics to ensure a smooth, efficient shoot. Create and manage budgets—track costs in real time, process wrap reports, and maintain financial transparency from prep through delivery. Acts as the liaison between creative and operational teams.

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ASSISTANT DIRECTOR

The logistical backbone of a set, responsible for breaking down the script, creating the shooting schedule, managing the daily call sheet, and keeping cast and crew on track during production. Ensuring the director’s vision is executed efficiently and safely while maintaining a smooth on-set workflow.

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PRODUCTION COORDINATOR

The central hub of communication and organization on a shoot. Manage day-to-day logistics—booking travel, tracking paperwork, and ensuring every department has what it needs. Create tracking sheets and digital filing systems to keep the production organized and accessible at every stage.

Working In The Wild...

ELENA WEINBERG